Social Media Metrics Used in Reports

List of Social Media Metrics Used in Reports

Socialtility tracks various metrics to help you understand the performance of your social media efforts. Here’s an overview of the key metrics used in our reports:

• Clicks:
  Number of clicks on links in social posts, campaign shares, or share buttons.
• Engagements:
  Unique users who clicked, liked, commented, or shared a post.
• Conversions:
  Visits to a page with the 'lead' or 'sale' conversion pixel that result from a social post click.
• Likes/Favorites:
  Unique users expressing approval by clicking the Like/Favorite button.
• Revenue:
  Sales generated from a post, tracked via a 'sale' conversion pixel.
• Leads:
  Visits to a page with the 'lead' conversion pixel.
• Sales:
  Visits resulting in a sale, as tracked by a 'sale' conversion pixel.
• Comments:
  User-generated reactions or feedback on posts.
• Shares/Retweets:
  Engagements where users recommend and share a post.

These metrics provide a comprehensive view of your social media performance, enabling you to optimize your strategy.

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