Social Media Campaigns
Run a Split Test
Run a Split Test with Up to 5 Different Campaigns
Split testing is an effective method for determining which campaign elements perform best. You can run a split test with anywhere from two to five campaigns. Follow the steps below to set up your split test.
Video Guide
Step-by-Step Guide
Access Campaigns:
- Navigate to your campaign overview grid and click on the "Series" tab at the top.
Create a Split Test Series:
- Click "Add New" and select "Split Test Series."
Name Your Series:
- Provide an appropriate name (e.g., "Photo Gallery Split Test").
Select Campaigns:
- Choose the campaigns you want to include in the split test (select up to 5 campaigns).
Configure Options:
- Optionally, set additional options like sticky tab settings or popup campaigns for each variation.
Save and Deploy:
- Save your split test series settings and deploy the campaign.
- A unique URL will be generated for the split test series.
Analyze Results:
- After running the test, navigate to the reports section.
- Switch to "Data View" and select the split test report to compare metrics across the different campaigns.
Need More Help?
If you're experiencing issues, have questions or need assistance feel free to reach out to our Support Team or consult our FAQs.