Referral vs. Engagement Campaigns

Referral Campaigns vs. Engagement Campaigns

This guide explains the differences between Referral Campaigns and Engagement Campaigns in Socialtility, outlining how each approach can drive traffic, boost word-of-mouth, or grow and retain your community.

Referral Campaigns

Referral campaigns help drive traffic to your website and boost your brand’s word-of-mouth. When your customers engage with a Referral Campaign, links to your website are automatically posted to their social news feeds, allowing you to leverage customer relationships to drive conversions.

Available Referral Campaigns:

• Company Testimonials:
  Generate recommendations for your company using video and text testimonials that appear across social media and on your website.

• Product Testimonials:
  Syndicate video and text recommendations for your product, service, or event across all marketing channels.

• Video Product Reviews:
  Embed a video review app on every product page to capture customer passion and convert more website traffic.

• Customer Stories:
  Let customers share their experiences and describe what it’s like to own your product to their social network and yours.

• Share a Deal, Get a Deal:
  Attach a coupon link to a social recommendation. When your customer shares the post, both they and their friends receive the link in their social news feeds.

• HR Recruiting Contest:
  Employees record and share a video about why they enjoy working for your company. In your share description, mention that jobs are available. We recommend using your jobs page as the shared link and embedding a Social Tile on the page. If that isn’t possible, use the Campaign Microsite as the shared link, add a Coupon or White Paper, and set the call-to-action to “We’re Hiring! Check Out Our Open Positions.”

Engagement Campaigns

Engagement campaigns are designed to grow and retain your community of customers, fans, and followers. When participants engage with an Engagement Campaign, links back to the campaign are posted on their social news feeds, creating a viral effect that amplifies your reach.

Available Engagement Campaigns:

• Video Contest:
  Ideal for generating numerous videos quickly. The software’s automated system runs the contest and selects the winner based on vote counts.

• Photo Contest:
  Create a themed contest where customers upload photos from their mobile devices or PC, and anyone can vote on the best entry.

• Essay Contest:
  Invite customers to write creative product-use stories that help acquire and convert new customers.

• Photo Sharing:
  Create your own moderated photo-sharing app on your website or Facebook Fan Page. Choose a theme that interests your target audience and encourage them to participate.

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